Accelerating the Industrial Internet of Things



Do you have the information you need to identify emerging opportunities and risks?

Accurate information is the prerequisite for confident business decisions. However, obtaining accurate information about the Industrial Internet of Things (IoT) is challenging for two reasons. First, the IoT is enabled by multiple technologies that are undergoing rapid innovation - miniaturized hardware, wireless connectivity, data management platforms, and machine learning algorithms, among others. And second, many of the most innovative players are startups with limited publicly available information. 

IoT ONE helps companies understand how the IoT is impacting their customers, supply chains, and competitors. We do this by generating proprietary databases and building relationships with technology innovators and domain experts. Our internal and external resources enable us to rapidly access insight into IoT use cases, technologies, business models, and partner ecosystems. 

Our research focuses on two domains:

  • IoT Landscape Research - Discover the possible use cases, enabling technologies, business models, and partners to answer your specific business questions.
  • Opportunity & Threat Mapping - Build new revenue models to take advantage of new opportunities and safeguard against threats to your core revenue streams.

Erik Walenza-Slabe

Home   >   About   >   Solutions   >   Programs   >   Research  >   Enable >   Build


Discover Opportunities

Explore how IoT use cases, technologies, and business models are impacting your customers and markets.

Assess Competitive Threats

Scan your competitive environment for disruptive new market entrants and technologies.

Build New Business Models

Sense-check priorities and build new business models for continued success for your unique market position.

Customized IoT Landscape Reports provide structured information to help you make informed decisions about digitalizing your product portfolio and operations.

IoT use cases are high level descriptions of solution categories, such as 'predictive maintenance' or 'machine vision'. Tracking use case adoption trends will enable you to track where your customers or competitors are investing in capabilitiies with the potential to create new business opportunities or to disrupt your existing business.

We track use case adoption trends by industry, function, technology domain, and geography. Companies with a 'first mover' strategy may want to track use case adoption in industries that adopt technologies more rapidly than their industry (for example, the finance or aerospace industries are first movers in adoption of blockchain and predictive maintenance, respectively). In contrast, if you adopt a 'fast follower' strategy you will want to learn from the mistakes and successes of companies in closely aligned industries and then focus on quick and impactful execution.

IoT ONE is a research firm at heart. We have developed proprietary databases and a global domain expert network to help you track and understand Internet of Things use cases, technologies, business models, and partner ecosystems. We specialize in researching, structuring, and analyzing bottom-up information to clarify market and competitive landscapes. Companies use our research to guide strategic decisions related  to new product development and operational excellence.

Business Model Ideation Canvas

Which IoT use cases have the potential to create new business opportunities or to disrupt your existing business?


Which technologies will enable disruptive use cases and how do you evaluate new technologies?


Where can you adopt innovative business models enabled by pervasive data collection, automation, and analytics?


Which technology or integration partners can help you bring new solutions to market or enhance your operations?


IoT technologies enable radical business model innovation. In fact, many of the most valuable IoT systems have been marriages of simple technologies with innovative business models. Any company with a few million dollars can replicate Uber's technology. It was Uber's disruptive business model and rapid execution that enabled it to grow to a $72 billion valuation by 2018.

Traditional companies are vulnerable when they fail to explore new business models. You may ask, "if our existing model works, why change?" The answer is that the world in changing around you. Companies like Google and Microsoft are seeking growth in the industrial sector. And venture capital is investing heavily in startups with the mission taking your business. We help companies explore new business models so they can be disruptors, not disrupted.

A wide range of rapidly evolving technologies enable IoT use cases. It is useful to think of an IoT system as a 'body' and technologies as 'organs' performing specific functions. Sensors obtain data, transceivers and gateways move data, IoT platforms aggregate and organize data, analytics platforms turn data into information, and applications use that information to accomplish business goals. If any 'organ' fails, the IoT system will not function properly. 

We help companies assess the technologies that compose an IoT system. Key questions include:

  • What is the relative maturity level of alternate technologies?
  • Which technologies present adoption "bottlenecks"?
  • Which factors should we consider when comparing suppliers?




As technical complexity increases, so does the need for partners. We firmly believe that future market leaders will be defined by ecosystem leadership as much as by technology leadership. The right partners can fill technology gaps, expand product offerings, provide vertical market expertise, enable new sales channels, and help to anticipate competitive threats. 

We help companies prioritize partners and build ecosystems capable of positioning them for growth. This begins by identifying your gaps and requirements. It is equally important to ask what value you can provide to your partners. We then identify, prioritize, and introduce potential partners and help to move conversations toward mutually successful long-term agreements. 


Partner Identification & Collaboration Strategy


Opportunity and Threat Maps provide objective third-party input to assess opportunities for new revenue growth and threats from disruptive new technologies and competitors to help you prioritize efforts.

The Internet of Things increasingly impacts product competitiveness, operational efficiency, and business model evolution. However, few companies have sufficient know-how to make sense of the competitive and technological landscape to build the optimal plan for success in the digital era.

IoT ONE helps you to make sense of the market by deep diving into target market segments and competitor actions to synthesize a technology roadmap to build new revenue models based on your resources and capabilities, while defending against competitive threats. Companies use these maps to re-position themselves in existing or new markets and find new revenue models for their existing core technologies.

IoT ONE Transformation Advisory Framework

Our methodology includes top-down and bottom-up analysis to generate a complete view of the problem scope.

How can we help you make better informed business decisions?

IoT ONE Limited

+86 21 6010 5085

338 Nanjing West Road 

Shanghai, China 200003

©2018 IoT ONE | Accelerating the Industrial Internet of Things