Contextual Experiences
Formal
Big data analytics solutions, combined with the proliferation of edge devices collecting highly contextual data, are allowing businesses to craft experiences that are unique for each user.
Practical
Contextualized Experience is a tailored, adaptive, and sometimes predictive customer experience that combines and extend existing segmentation and personalization techniques with in-the-moment details. The main purpose of contextualize experiences can be simplified as maximizing relevance to the user.
