iRhythm was founded to provide patients an affordable alternative for monitoring heart rhythms, one that helps avoid the complexities, inefficiencies and lack of cost-effective monitoring options. With its single-use adhesive Zio Patch, an ECG rhythm monitor that can be used continuously for up-to-14 days, iRhythm has addressed key unmet clinical needs in the field of ambulatory cardiac monitoring. In order to keep pace with its rapid growth and limited resources, iRhythm required an efficient and effective way to monitor business processes, establish baseline performance across the entire operation and continue to track that performance to support the company's value-driven, high-volume business model.