The NFC Forum, a non-profit industry standards association, aims to bring the convenience of near-field communications technology to life. We empower organizations to deliver secure, tap-based interactions with an intuitive, reliable experience to users around the globe. Our member-led activities include the development of specifications and test cases, a certification program, and special interest groups that identify and evangelize contactless technology in an ever-growing number of industries. To realize this mission, the goals of the NFC Forum are to: - Develop and publicly publish a rolling three-year use case, liaison, technical, and certification release roadmap. - Educate enterprises, service providers, and developers on how to deploy NFC technology to deliver impactful solutions and grow their businesses. - Emphasize the feature of “user intent” through programs, messaging, marketing, and the rollout of a visual identifier to inform users where to tap for action. - Enable NFC technology to deliver a consistently positive user experience in all NFC product form factors. - Continue to promote the compliance program, develop specifications, test mechanisms, and tools that ensure consistent, secure, and interoperable use cases worldwide. - Deliver increased member value for membership growth and revenue.